The textbooks market is really heating up over the past few months. The startup in the space, Chegg, recently raised $57 million in venture capital. Earlier this month Amazon launched a textbook trade-in service.
Today Barnes & Noble launched a program to attempt to woo students over to their side of the field. The program offers students 10 free music downloads when they purchase their textbooks on bn.com. And if the student is willing to spam their friends, they will get a bonus 10 music downloads.
There are thirty artists to pick from. Honestly I’ve never heard of any of these artists – here’s the full list: Vampire Weekend, Neko Case, Diane Birch, Phoenix, Grizzly Bear, Gossip, Devendra Banhart, Tegan And Sara, Swell Season, Tom Waits, Alec Ounsworth, Mayer Hawthorne, Polly Scattergood, Amanda Blank, White Demin, Black Lips, Au Revoir Simone, The Raveonettes, Cage, King Khan And The Shrines, Temper Trap, White Rabbits, Cage The Elephant, Jonah Sees In Color, Metric, Avett Brothers, Wale, Chester French. Built To Spill, Fanfarlo and Brandi Carlile.
Most of the songs are available on Amie Street for 34 cents to $1.29 each. Considering that next week all of the calendars will be 50-80% off, why not throw in a nice calendar when a student buys a book? I am guessing the students already have the music they want and the calendar will make sure they don’t miss their exams and B&N could have created a calendar with monthly coupons and offers.
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